Why ATMs

Running a business means finding ways to stand out and keep your customers happy. One small but powerful tool is having an ATM in your store. Having an ATM can make a big difference for you and your customers. Whether you own a convenience store, a restaurant, or a retail shop, there are several reasons why an ATM could be just what your business needs.

Convenience for Your Customers

The consumer of 2025 demands payment choice. Credit Cards, Debit Cards, and cold hard cash. Today’s consumer wants to shop at places who play by their rules – not your rules.  For those who prefer cash, instead of leaving your store to find an ATM down the street, they can use the one right in your business. Not only does this save them time and effort, but it also ensures they stay inside your store. When people find it easy to pay, they’re more likely to complete their purchase and more likely to be a repeat customer.

Cash has tons of benefits. Paying cash helps your customers avoid credit card fees or interest charges. Some people prefer using cash for budgeting or avoiding the temptation to overspend. Giving them easy access to their own money makes your store more convenient and can improve their shopping experience.

Boosting Your Sales

One of the surprising benefits of having an ATM is how it can increase your sales. Studies have shown that when people withdraw cash from an ATM, a portion of that money is often spent at the store where the ATM is located. That means if someone withdraws $60, there’s a high probability they’ll spend a chunk of it right there in your business.

Having cash on hand also encourages impulse buying. Think about it: if someone pulls out $20 from an ATM, they might be more likely to buy that extra snack, accessory, or service they weren’t initially planning on. This kind of “spur of the moment” spending can lead to higher sales, especially in retail or food establishments.

Creating Passive Income

Who doesn’t like the idea of earning money without extra effort? That’s exactly what an ATM does! The vast majority of ATMs charge a surcharge fee when people withdraw cash. If you own your own ATM- you keep 100% of this fee. If you are hosting a placement ATM, you can potentially expect a percentage of this fee. The more customers use the ATM, the more money you make without lifting a finger.

It’s a win-win. Customers get access to their cash, and you get a little extra income. Over time, those fees can add up, creating a nice passive revenue stream that helps boost your overall earnings.

Lowering Credit Card Fees

Credit card processing fees can take a bite out of your profits, especially for small businesses. Every time a customer uses a credit or debit card, you’re charged a percentage of the sale, plus a transaction fee. While these fees may seem small, they add up over time, especially for high-volume businesses. Lots of our customers have transitioned to a dual pricing model. Where they are passing on a 3 – 4% fee for credit card transactions. 

By providing an ATM, you encourage customers to pay with cash instead of cards, which helps you avoid those processing fees. The more people use cash, the less you’ll pay in credit card fees- and potentially the less they will spend in credit card fees. .

Attracting New Customers

Having an ATM can also help attract new customers to your business. People are often on the lookout for an ATM when they need cash, and if they spot one in your store, it gives them a reason to come in. Once inside, they might decide to buy something while they’re there. This is especially true for businesses in high-traffic areas, like convenience stores, gas stations, or shopping centers.

An ATM can act as a lead magnet, drawing people into your store who might not have stopped otherwise. 

We recommend advertising that you have an ATM. Placing the ATM in a visible spot. Keeping adequate space around the ATM so cardholders feel comfortable using it. 

Enhancing Customer Loyalty

This very much ties in with the first point. Nowadays customers demand payment choice. A small convenience like an ATM can actually build customer loyalty. When customers know they can count on your business for easy access to cash, they’re more likely to come back again. Offering this service shows that you care about making their experience as smooth and convenient as possible.

If they know they can always rely on your store for their cash needs, they may make a habit of stopping by regularly, increasing the likelihood of future sales. Over time, small conveniences like this can help build long-term customer relationships.

Managing Cash Flow

Another benefit of having an ATM in your business is that it can help you manage your cash flow more effectively. With customers withdrawing cash directly from your ATM, you’ll have a steady stream of cash coming into your business. This can be especially helpful for businesses that need to keep a certain amount of cash on hand for daily operations, such as making change for customers or paying expenses.

Instead of relying on frequent bank runs to restock your cash register, an in-house ATM can keep your cash flow steady and reduce the need for trips to the bank.

Increasing Your Competitive Edge

In today’s market, competition is fierce. Offering extra services like an ATM can help set your business apart from others. If customers know they can withdraw cash while shopping at your store, they may choose to visit your location over a competitor’s that doesn’t offer this convenience.

For businesses located in areas where ATMs aren’t easily accessible, having one on-site can be a major selling point. It’s one more way to add value to your customers’ experience and keep them coming back.

Its almost Too Easy to get an ATM! 

Many businesses are hesitant to add an ATM because they think it might be difficult or expensive to set up. However, companies like BestATMstore.com make it easier than ever. We offer options for buying, leasing, and maintaining ATMs.

If you are seeking a Placement ATM, ATM providers usually handle every aspect of installation. This means you can enjoy the benefits of an ATM without the headache of managing it yourself. 

A Simple Investment with Big Returns

Incorporating an ATM into your business is more than just an added convenience—it’s a tool for growth. From boosting sales and creating passive income to attracting new customers and reducing credit card fees, the benefits are clear. Plus, with modern ATM service providers making it easier to set up and maintain ATMs, there’s little reason not to consider one for your business.

Whether you’re running a small shop or a large retail chain, an ATM can make a huge impact on your customer satisfaction and your bottom line. It’s a simple investment that can pay off in many ways, helping your business thrive in a competitive market.

Interested in learning more? Contact us today for a free consultation!